What determines the order of search results?

Search engines display their results as an ordered list. The list is 'ranked' with the most relevant websites (as determined by the search engine's ranking algorithm) highest on the first page of returns.

Should you avoid the first site in the search results?

Things start to get grim when you look past those first few results. Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages.

What percentage of Google searches go past the first page?

According to multiple studies, only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results.

How does Google determine the order of search results?

Google has a large index of keywords that help determine search results. What sets Google apart is how it ranks its results, which determines the order Google displays results on its search engine results pages. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

What determines the priority order of search results?

Key factors in this determination are value and relevance. ... Websites with more “value” or “relevance” for a given search term will be ranked higher on the SERPs (search engine results pages) so that Google's users are always getting the most appropriate information.

Why do some search results appear before others?

Google search results are different on different computers. ... Google seeks to provide the best results for individual users. This means that they want and expect search results to be different from person to person and that people searching in the same office may see different search results.

How many Google searches are there in 2020 per day?

Mind-Blowing Google Statistics and Facts. There are over 70,000 Google searches each second. That's almost 227 million an hour and about 5.4 billion Google searches per day.

What percent of searches are done on Google?

Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining an 92.05 percent market share as of February 2021.

How many people only look at the first page of Google?

First Page Compared To Later Pages

This becomes obvious when you consider how few searches end up at the later results pages. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.

What percentage of Google ads are clicked?

However, to answer this directly yes, people do click on paid ads, it's just a very small percentage. The current number out there today states that LESS THAN 10 PERCENT of people actually click on paid ads. That's right, around 94% of all search traffic goes to organic results over paid ads.

How do I improve my Google search ranking?

Here are 10 free ways to improve your Google search rank.

Improve your website's user experience. ...
Write great content optimized for SEO. ...
Get more backlinks. ...
Improve your page speed. ...
Fix broken links. ...
Optimize your images. ...
Use H1 and H2 header tags. ...
Optimize for local search.

How do you get higher on Google search?

How To Improve Your Google Rankings: 9 Steps to Rank Higher Fast Using Analytics

Find the phrases for which you almost rank high.
Find the page in Google search results. Confirm the ranking.
Next, improve the page by better indicating the relevance for the phrase.
Check back and see if it worked.

do search in two site and show the result in first site